In 2008, Swedish Scientists discovered a "weight-loss loophole."
Yes, the Swedes have discovered the power of an affinity group.
And it's the folks in this type of sportive group who will actually “do the work" for you so that you can lose...
When you chase your dreams, you will fail often.
And failure strengthens you for the future.
In truth, today's challenges help you become the future version of you.
But only if you embrace failure.
Forget the past and be present today.
Life is a...
Imagine if you had a dozen full-time jobs.
Each job expects you to be at an office at least 40 hours per week.
You are also required to travel on weekends.
Sounds outrageous to juggle all of that responsibility, right?
Now imagine fitting in your...
When this magazine reached out to me and Sharon, to interview us about how we are helping folks get lean and strong, we felt very honored.
After the interview, there was a photo shoot.
Then a few weeks later the editor told us we were the feature...
Justin knows what it means to take imperfect action.
He dropped 40 pounds of fat in 13 weeks in our Premium Fitness-and-Nutrition Coaching Program.
No pills or magical potions, just small changes each week.
In fact, he transformed by "acting...
A young boy was at the circus and he saw this massive elephant tied to a stake by a thin rope.
Really, it was more like a shoelace because that's how thin it was.
He asked his dad how such a flimsy little rope could possibly hold this powerful...
For the past 25-plus years, I've been teaching my clients a super-simple algorithm to help make decisions faster.
In particular, use it whenever you need to decide whether to perform a task or pursue an opportunity.
Ask yourself this:
Will this...
Building a body that is strong and lean often starts with the first domino.
People ask me all the time...
"Where do I start?"
"How do I shift from feeling old and out-of-shape to feeling young and strong?"
"What are the steps to get me there?"
...
Coach Joe here.
After reviewing many applications and learning about the things over-40 men and women are struggling with (feeling old, having too much bodyfat, feeling depressed), I knew I needed to share my story with you.
I struggled too.
Just...
Friends of ours have a nine-year-old daughter, Melania, who is a cancer survivor.
This sweet kid is friends with our daughter, Giavanna, who is the same age, so this really hit home.
It was a terrible struggle at the time.
Seemingly endless...
Today you have a clean slate filled with endless possibilities.
How will you harness your potential to create the very best you?
Your self-image will fulfill any label that you put on yourself.
If the world feels like a dark place, bring your own...
Throughout the course of your life, you've likely accomplished many great things.
You know, things you did at a really high level.
The same fundamentals that helped you win in the past will get you where you want to go today.
That's because the...
The professor stood in front of the class with an empty jar.
Around the jar, he had some big rocks, some smaller pebbles, and a pile of sand.
The jar represented his life, and the big rocks, pebbles, and sand represented all the things he needed...
Ever have an "aha" moment?
This refers to the somewhat common human experience of suddenly understanding a previously incomprehensible problem or concept.
This glistening, pristine moment of insight is also called the eureka effect.
You see,...
I love the snow.
Anybody who doesn't probably never experienced skiing, snowboarding, or other fun winter sports.
But at a certain age, like over 40, you really need to prepare your body for these activities.
It's not like you're 15 years old with...
Some days you get the bear. Some days the bear gets you.
And while many challenges seem nearly impossible to overcome, especially in the midst of the struggle, there are always lessons to be learned.
Lessons like "don't poke the bear."
Oftentimes...
Is this year the year you turn things around and finally get healthy?
Maybe you are looking to lose weight (aka bodyfat) from your waistline.
Or perhaps you want to feel happier and less depressed.
If you are looking to rebuild your body, the time...
You've probably heard that bodyfat is burned in the kitchen.
This is true; however, many over-40 men and women are so busy that they do "not have time" to cook.
In this article I wrote, Quick and Healthy Cooking Hacks, Josh Hingst, former...
The medical field (as we know it) wasn’t always the strict scientific, research-backed community that it is today.
Because up until the late 1700s, it was based mostly on myth, folklore, and knowledge from people such as chiefs, priests, and...
You're at a pivotal moment.
Maybe you're frustrated with the progress you've made with your goals.
Perhaps you haven't even started yet.
Truth is, what you do right now determines your future success.
Do you reboot your brain and move forward?
Or...
Do you work with women over 40 years, Coach Joe?
Short answer is yes.
Dr. Alison Benedetto is in the best shape she's ever been in her entire life.
She's lean and strong. Sculpted shoulders. "Toned" arms (without one "arm curl").
How Alison Got...
Did you know that African elephants have the longest gestation period in the entire animal kingdom?
It’s true.
It takes a whopping 645 days for a mother elephant to produce a baby elephant.
Compare that to an animal like the opossum, which...
A blacksmith creates beautiful objects from wrought iron or steel.
He uses extreme heat to and brute force to forge the metal, using tools to hammer, bend, and cut.
It takes work and it's tough but worth it.
Similarly, you grow most when the...
Did you hear about Elon Musk’s recipe for global domination?
Is it revolutionizing transportation both on Earth, through electric cars - and in space, via new-and-improved rockets?
Nope, it's 80-hour workweeks.
Elon Musk said that a person...
