Getting lean shouldn't be tough.

"Losing weight" seems to be the most common goal if you're an over-40 man or woman.

Digging a little deeper, the...

Imagine if you had something to prove and everything you did was recorded.  

Of course you would be more likely to show up and do your best....

Coach Joe here.

After reviewing many applications and learning about the things over-40 men and women are struggling with (feeling old, having too...

Imagine we meet in the courtyard of a tucked-away coffee shop. The place smells amazing as several fresh Italian roasts percolate.

We sit at a...

Ethan was a young and ambitious man living in the bustling city of Successville.

In his 30s and 40s, Ethan had a burning desire to climb the...

Remember what you said about getting fit?

It's important to do what you said you would do.

Accountability is your willingness to accept...

Some thoughts about arguably the most powerful emotion.

Love.

You feel it in your heart. You feel it so strongly that it moves you deeply.

Let it...

Today I have a story that, as a coach, baffles me a little.

But first, ever wonder what to eat before a workout?

A good pre-workout meal should...

Nothing about getting lean and strong needs to be complex.

Especially since it doesn’t have to be.

Not in its most basic form.

By the time...

Pause.

I’ve written before about what Buddhists call the sacred pause.

This is also known as praying.

Choose moments throughout the day to...

A quick lesson today if you've ever struggled to lose bodyfat.

There’s rarely a week that goes by that an over-40 man or woman doesn’t...

When you chase your dreams, you will fail often.

And failure strengthens you for the future.

In truth, today's challenges help you become the...

Humans are living longer, but not necessarily better.

Advancements in medicine, public health, and technology have led to better sanitation,...

A young boy was at the circus and he saw this massive elephant tied to a stake by a thin rope.

Really, it was more like a shoelace because that's...

Justin knows what it means to take imperfect action.

He dropped 40 pounds of fat in 13 weeks in our Premium Fitness-and-Nutrition Coaching Program....

For the past 25-plus years, I've been teaching my clients a super-simple algorithm to help make decisions faster.

In particular, use it whenever...

Counting macros, which are like the building blocks of food, can be really tricky and take a lot of time.

Imagine it like a puzzle where you have...

Today you have a clean slate filled with endless possibilities.

How will you harness your potential to create the very best you?

Your self-image...

Throughout the course of your life, you've likely accomplished many great things.

You know, things you did at a really high level.

The same...

The professor stood in front of the class with an empty jar.

Around the jar, he had some big rocks, some smaller pebbles, and a pile of sand.

The...

Ever have an "aha" moment?

This refers to the somewhat common human experience of suddenly understanding a previously incomprehensible problem or...

Some days you get the bear. Some days the bear gets you.

And while many challenges seem nearly impossible to overcome, especially in the midst of...

Is this year the year you turn things around and finally get healthy?

Maybe you are looking to lose weight (aka bodyfat) from your waistline.

Or...

The medical field (as we know it) wasn’t always the strict scientific, research-backed community that it is today.

Because up until the late...