Did you know that African elephants have the longest gestation period in the entire animal kingdom?

It’s true.

It takes a whopping 645 days for a mother elephant to produce a baby elephant.

Compare that to an animal like the opossum, which...

DISCLAIMER: Real before-and-after pics.

(No photoshopping here.)

Brittany Azzolina renovated her body, her health, and her life.

The pictures are only eight months apart.

Brittany is an awesome example of what is possible.

As a Premium...

I had a conversation with a client and she mentioned the number-one reason she feels she’s achieved such great results.

Did she find the perfect workout program?

Well, her custom-tailored training program is pretty great, but it wasn’t...

A blacksmith creates beautiful objects from wrought iron or steel.

He uses extreme heat to and brute force to forge the metal, using tools to hammer, bend, and cut.

It takes work and it's tough but worth it. 

Similarly, you grow most when the...

Did you hear about Elon Musk’s recipe for global domination?

Is it revolutionizing transportation both on Earth, through electric cars - and in space, via new-and-improved rockets?

Nope, it's 80-hour workweeks.

Elon Musk said that a person...

I was on the phone with an over-40 guy, "Achilles" (not his real name obviously), who had a pretty big health scare.

He felt chest pains and was rushed to the Emergency Room at his local hospital.

Fortunately, for his wife and kids and many...

The most difficult part of getting healthy is not the goblet squats or the planks.

The toughest part is not whether you do strength training or metabolic conditioning.

Do you know the hardest part?

If you can master this area, you’re pretty...

Getting lean shouldn't be tough.

"Losing weight" seems to be the most common goal if you're an over-40 man or woman.

Digging a little deeper, the thing that everyone really wants is to lose unwanted bodyfat.

How do I know?

Well, a few days per...

Imagine if you had something to prove and everything you did was recorded.  

Of course you would be more likely to show up and do your best.  

Why?  

Because you have something to prove and, well, almost every move you make is...

Imagine we meet in the courtyard of a tucked-away coffee shop.

The place smells amazing as several fresh Colombian roasts percolate.

We sit at a table, steaming mug of coffee in hand, and I ask you this important question:

"Over the past 12...

A friend sent me this excellent article, which I agree with 100%.

It's a must-read, especially if you have a job.

Doesn't matter it it's a desk job or manual-labor job.

This is the first time I’ve read anything remotely close to this when it...

Today I have a story that, as a coach, baffles me a little.

But first, ever wonder what to eat before a workout?

A good pre-workout meal should meet the following requirements:

• Easily digestible
• Enters your bloodstream rapidly
• Doesn’t cause...

Nothing about getting lean and strong needs to be complex.

Especially since it doesn’t have to be.

Not in its most basic form.

In fact, by the time most folks get to 40 years of age… you've probably dabbled in more complicated...

Pause.

I’ve written before about what Buddhists call the sacred pause.

This is also known as praying.

Choose moments throughout the day to stop what you are doing, even if it’s only for 30 seconds.

Breathe deeply and settle down just a...

A quick lesson today if you've ever struggled to lose bodyfat.

There’s rarely a week that goes by that an over-40 man or woman doesn’t tell me how they "can't lose weight" in spite of having all the necessary components in place.

But...

When you chase your dreams, you will fail often.

And failure strengthens you for the future.

In truth, today's challenges help you become the future version of you.

But only if you embrace failure.

Forget the past and be present today.

Life is a...

When this magazine reached out to me and Sharon, to interview us about how we are helping folks get lean and strong, we felt very honored.

After the interview, there was a photo shoot.

Then a few weeks later the editor told us we were the feature...

Justin knows what it means to take imperfect action.

He dropped 40 pounds of fat in 13 weeks in our Premium Fitness-and-Nutrition Coaching Program.

No pills or magical potions, just small changes each week.

In fact, he transformed by "acting...

A young boy was at the circus and he saw this massive elephant tied to a stake by a thin rope.

Really, it was more like a shoelace because that's how thin it was.

He asked his dad how such a flimsy little rope could possibly hold this powerful...

For the past 25-plus years, I've been teaching my clients a super-simple algorithm to help make decisions faster.

In particular, use it whenever you need to decide whether to perform a task or pursue an opportunity.

Ask yourself this:

Will this...

Building a body that is strong and lean often starts with the first domino.

People ask me all the time...

"Where do I start?"

"How do I shift from feeling old and out-of-shape to feeling young and strong?"

"What are the steps to get me there?"

...

Coach Joe here.

After reviewing many applications and learning about the things over-40 men and women are struggling with (feeling old, having too much bodyfat, feeling depressed), I knew I needed to share my story with you.

I struggled too.

Just...

Today you have a clean slate filled with endless possibilities.

How will you harness your potential to create the very best you?

Your self-image will fulfill any label that you put on yourself.

If the world feels like a dark place, bring your own...

Throughout the course of your life, you've likely accomplished many great things.

You know, things you did at a really high level.

The same fundamentals that helped you win in the past will get you where you want to go today.

That's because the...